Please join the Public Relations Society of America (PRSA) Idaho Chapter and Michael Cherenson, 2009 National PRSA chair and CEO, for a discussion on:

The Business Case for Public Relations

Michael Cherenson has been at the helm of a national movement to better inform perceptions of public relations’ roles and strategic value. He will be in Boise to teach communications professionals how to best present a business case for public relations to the company and/or clients they represent. Cherenson will focus on useful tools and tactics to create a better understanding of the practice, application and value of PR.

When:  Thursday, May 6, 11:30 a.m.-1p.m.

Where: Beside Bardenay, 612 Grove St.

Cost:    $15 for members and guests  / $8 for students (includes lunch)

RSVP:  RSVP to RSVP@prsaidaho.org or by phone to PRSA president Sydney Sallabanks at (208) 388-0766.

Michael Cherenson is Executive Vice President of Success Communications,  headquartered in Parsippany, NJ, with offices in Atlanta, Boston, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa.

“Public relations is more important than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions and the evolving needs and concerns of corporate CEOs.”

-Michael Cherenson