Seems the biggest problem with my job lately is blogging. Looking at Powering Publicity it has been months since I added a post. I did better last year when I was in the throws of prostate cancer and wondering if a blog really mattered.

I did better when I was distributing a newsletter by email each month. I had my editorial plan of what the main feature was going to be. I made sure to review the research sites for interesting ideas. I used a content formula that forced me to read a book each month. Overall, it was challenging but doable.

Today, I think I am focused on other interests at work. Also, I am just frustrated with all the SPAM comments that come in. Thank goodness for WordPress and the Mass Edit function so that I can just check and delete them all. I also learned how to get the spammers IP address and make it so he can’t get back to the blog.

So consider this my apology for not posting for so long. I promise to do better. Unfortunately, I will be traveling a great deal this summer and fall with two international trips and several regional visits.

One note, don’t listen to the SEO firms that say they can get you to the top of the listing. You can do it yourself by picking the right content, correct titles and headlines and using the Google Webmaster site with your own XML sitemap. I will talk about how it is done in a column soon.