“A little good publicity will take care of that,” or “If we could just get in the newspaper more” or “nobody knows the great things this company does!” We have all heard it. When clients think it is time to turn to public relations for help, it is often because their own spells and [...]
Archive for the ‘Public Relations’ Category
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Business Case for Public Relations
Posted by David Compton on April 27th, 2010
From the 1940’s when Edward Bernays coined the term “public relations counselor” practitioners have used concepts that support both good causes and bad activities. Bernays demonstrated his skills in campaigns that got woman to smoke tobacco. The ability to misuse communication principles and mass psychology techiques led to efforts by public relations professionals to establish [...]
Proposals don’t have to be a pain
Posted by David Compton on March 14th, 2009
Just completed a proposal this week for a Web site that needed to be revamped. I got another one to do early next week. When I first started this business, I hated doing proposal. I just wanted to sit down with the client and ask about 50 questions. It was a pretty self-centered approach on [...]
Pitching with PR emails
Posted by David Compton on February 27th, 2009
One of the topics that came up during the PRSA Idaho meeting in February on Effective Pitching Practices was emails. Jill Kuraitis at NewWest.net gave some good points in a half page distributed at the meeting: 1) Know and read the publication 2) Keep format simple and casual; avoid attachments 3) Tell me why it’s [...]
